About This Project

Creative Strategy/ Choreography/ Talent Solution

Our client WIll.I.AM tasked us with developing a video concept for the song Hoola Hoop on his latest release WIIPower. Oh, and btw we had to dream it up, cast 35 dancers, choreograph the routine and do it in 72 hours. No prob. Mercifully, we had the talented Fatima Robinson on our team and the resulting video felt like a piece that had taken months to coordinate and execute. Results: The video released through TMZ gained over 1 Million unique views and a lot of coffee runs to Starbucks.